About Us

We believe in self-expression & individual uniqueness. We’re all about celebrating YOU! We’re committed to creating cool products and a community that cheer you on the fully embrace your awesome self. Let's spice things up by amplifying the natural beauty of your eyes and taking a leap into the wild world of new colors. Be real, be YOU. Because guess what? You are your very own kind of beautiful.
Shine on, superstar!

#BeYourOwnBeautiful